December 18, 2015

Quercus Quirks

You’ll find a great primer on the oaks – Northern Red Oak (Quercus rubra) and White Oak (Quercus alba) – in the latest edition of Hardwood Floors Magazine. It’s relatively easy to distinguish between the two when sampling brand new boards, but trying to marry up old wood flooring with new often presents a challenge. […]


Will that be Red or White?

We’re talking oak, of course! As Alberta’s authorized Mirage hardwood flooring dealer, we’re proud to offer an unmatched selection of both red and white oak flooring products. For trendy colours on a smooth surface, choose from 18 red oak shades in the Mirage Admiration Collection, 17 of which lend themselves beautifully to an intricate Herringbone […]

November 20, 2015


The Mirage Alive Collection is vibrant, with a lightly brushed look and impeccable craftsmanship. This is no shrinking violet: Alive flooring products are bold enough to stand out as the star of your space, yet the soothing shades in the Alive palette will harmonize perfectly with your decor and style. This collection features four shades […]

October 22, 2015


Mirage’s Natural Collection is a 12-product / 6 species treasury of skillfully crafted flooring with a focus on the natural beauty of the wood. These floors are richly hued, showcasing nature’s artistry. Choose from Hickory, Maple, Yellow Birch, Red Oak, White Oak, and Walnut; and styles that range from Classic and Engineered, to Lock and […]


Take .50!

It’s a fall classic. The Mirage Fall 2015 Rebate Sale is underway. All Mirage flooring purchased at Alberta Hardwood Flooring – your exclusive authorized Mirage dealer in Alberta – between October 5th and November 28th qualifies for a $0.50 per square foot rebate. This offer is valid on all standard Mirage Classic, Mirage Engineered, and […]

Hardwood, Specials

Bad News + Good News

First a bit of bad news: the University of Melbourne has crunched the numbers and pegged the global loss of total forest area at around three percent since 1990, (Science Daily, Sept 2015). Brazil, Indonesia, and Nigeria saw the biggest losses, and agricultural land development has been singled out at the leading cause. The good […]

Hardwood, Miscellaneous

Urban Rusticity with Kentwood Originals

Distressed flooring is a popular choice for high traffic spaces, and homes with children and pets. It’s also crafty way to add a touch of home-spun warmth to a sleek urban environment. The built-in distressed finish of Kentwood Originals’ Antiqued Series is the perfect blend of modern chic and retro styling. From lightly sculpted to […]

September 24, 2015

Sapele: Elegant & Exotic

Rich, rustic red-brown tones; a natural lustre; and a fine-textured interwoven or wavy grain are hallmarks of Sapele. The species (Entandrophragma cylindricum) is typically found in tropical Africa and is a cousin – of sorts – of Mahogany. Besides flooring, Sapele wood is used in the production of veneer, furniture, cabinetry, boatbuilding, and musical instruments. […]

Hardwood, Miscellaneous
August 28, 2015

Mellow Yellow Birch

Mirage manufactures an immense selection of hardwood flooring products encompassing no less than 12 different species – everything from Oak, Maple, Hickory, and Walnut to exotics such as Mahogany, Sapele, and Jatoba. One species not to overlook is Yellow Birch (Betula alleghaniensis). Historically favoured as a food source (starch, syrup, tea, beer, oil of Wintergreen) […]