reThinking Ink

April 21, 2014

reThinking Ink


Like most businesses, we’re always interested in great ideas that help keep costs down. At the same time, we’re also keen to reduce our carbon footprint wherever and whenever possible. American sixth-grader Suvir Mirchandani’s middle school science fair project simultaneously addresses both endeavors. Suvir discovered that by just choosing a thinner font – such as Garamond – his school could “reduce its ink consumption by 24%” and save tens of thousands of dollars in the process (Stix, CNN, 2014). And when he applied his process to the US government, he calculated that it could save hundreds of millions of dollars annually simply by switching to a thinner font. Now that’s an A+ idea.

About Alana Graff

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