Ethos Collection

The Ethos Collection: Luxury Vinyl Plank

The Ethos Collection embodies a sense of ‘character’. It’s simple, savvy and perfectly suited to manage today’s demanding wear requirements and design trends. Each product in the collection takes its cues from the natural hues of nature. The flooring is developed using tomorrow’s technology to create durable, 100% waterproof vinyl plank flooring for any room. For your free flooring estimate in Edmonton or Calgary, contact us today.



      Goodwill was created around the idea of cooperation. It works in any room and complements any design style. Each natural looking plank design is a unique interpretation of worn wood, with stylish colours and striking surface treatments that mimic hardwood.


      Unity occurs when the elements in a space work together so that the resulting look is harmonious. In this respect, Harmony truly delivers. With a beautifully authentic wood design that will withstand the test of time, each plank provides unmatched durability. Combined with realistic colours and textures.


      Insight has an intuitive understanding of how to bring any room to life. It effortlessly defeats spills, scuffs and stains. But is it versatile? You bet. Install it in any room, above or below grade. It will not swell, buckle or lose integrity if exposed to water.


      Charisma influences and motivates. It is infused with extraordinary detail and embossed textures that mimic the look and feel of natural hardwood. It meets your lifestyle demands and then woos your design sensibilities.


      Ingenuity is clever and original. With realistic wood features, each plank offers a timeless look that will inspire beautiful room design. It boldly resists scratches, stains, dents and moisture while providing stunning looks within a practical budget.



Ethos Original Product Brochure — download our complete brochure.
Installation Guides — download our installation guides.
Warranty Info — download our Ethos warranty.


Insight – The Ethos Collection
Goodwill – The Ethos Collection
Harmony – The Ethos Collection
Ingenuity – The Ethos Collection
Charisma – The Ethos Collection

Learn more about The Ethos Collection by booking a free in-home estimate or by visiting one of our showrooms in Edmonton or Calgary.